Meta is reportedly preparing to test premium subscription plans for Instagram, Facebook, and WhatsApp, although their basic features will remain free. These paid plans could offer users advanced controls, AI-powered tools, and extra creative features.
Software company Meta is now exploring new ways to monetize its popular social media platforms Instagram, Facebook, and WhatsApp. According to a new report, the company is preparing to test premium subscription plans on these apps. However, the good news for regular users is that the basic and core features of these apps will remain free as before. Meta wants to find out if users are willing to pay for more control, advanced features, and AI-powered tools.
According to reports, Meta is working on subscription plans that will provide users with additional value, rather than taking away free features. Importantly, each app will have its own separate subscription model. This means that the premium plans for Instagram, Facebook, and WhatsApp will be different from each other and will not be bundled together. Meta believes that these paid features will offer users greater productivity, creativity, and flexibility.
Subscription may come to Instagram first
According to leaks, Instagram may be the first platform where subscription plans are introduced. These could include some special features, such as:
- Unlimited audience lists
- The ability to see who is following or unfollowing you
- The option to view Stories anonymously
These features could be particularly attractive to users who want more control over their social media data and privacy.
AI subscriptions and the role of Manus
A significant part of Meta’s subscription strategy is based on artificial intelligence. The company wants to rapidly scale up Manus, a Singapore-based AI agent startup that Meta acquired for approximately $2-3 billion at the end of 2025. There are indications that Manus could be integrated into apps like Instagram, Facebook, and WhatsApp, while also being sold separately to business users.
Developers have also been seen testing some shortcuts related to Manus on Instagram. In addition, Meta is exploring the possibility of offering paid access to advanced AI tools.
The new plan will be separate from Meta Verified
The company has clarified that these new subscription plans will not replace Meta Verified. Meta Verified is specifically for creators and business users, while upcoming subscription plans will be designed with general users in mind. Meta’s AI-based short video creation tool, Vibes, may also adopt a free-plus-premium model. Free users would have limited video creation capabilities, while a subscription would unlock the ability to create more videos each month.
