New Tata EV: New models like Harrier.EV and Sierra.EV will be launched soon, Tata Motors focuses on expanding the electric portfolio Tata Motors aims to bring EVs into the mainstream in the domestic passenger vehicle market. The company is preparing to strengthen its EV range and increase the value of existing models by launching Harrier.EV and Sierra.EV in the current financial year.
Tata Motors aims to accelerate product launches this fiscal to make EVs mainstream: Tata Motors has geared up to bring the electric vehicle segment into the mainstream. The country’s leading automaker is going to further strengthen its EV portfolio this financial year. The company plans to launch the most-awaited electric models like Tata Harrier.EV and then Sierra.EV in the market, as well as make many technical and design improvements in the existing EV models.
These electric vehicles will be launched soon
Tata Motors aims to make electric vehicles (EVs) common in the general passenger vehicle market of India. For this, the company is strengthening its line of electric vehicles and is also working to improve the old models. Tata is going to launch new models like Harrier.EV this year and later Sierra.EV. Also, there are plans to make many improvements in the old models as well. Tata Motors has sold around 65,000 electric vehicles in 2024-25. This figure is 10 percent less than that of 2023-24.
Tata Motors told its planning in investor presentation
In the investor presentation after the quarterly results, the company said – We are going to strengthen the EV portfolio with new models. Along with this, we are also preparing to increase the value for the existing models. It is believed that the company wants to make its existing cars more attractive, better or more useful by improving them. The company intends to bring electric vehicles into the mainstream. For this, the company will improve market development and ecosystem action.
Regarding the engine vehicle segment, the company said – its goal is to take advantage of its strongest and newest portfolio with improvements in the hatchback and SUV range products. The company plans to take advantage of the strongest and newest models, especially by improving hatchbacks and SUVs.
The company will do big advertising campaigns and brand associations to strengthen its brand, so that the customer experience can be improved. Tata Motors said that it will expand its sales network in key markets, especially focusing on opening large stores. Also, it will focus on reducing expenses to maintain competition and increase profits in difficult times.
The company will do big promotions and brand engagement work to reach more people with its brand, so that the customer experience is better. Tata Motors will increase its sales centers in major markets and will focus on opening big stores. Also, it is working on reducing expenses to compete in difficult situations and increase profits.
The company said that they will make better use of more and more vehicles in the commercial vehicle business and the economic conditions will also remain stable.
The company hopes that their business will continue to grow despite the difficulties in the world. This year, the company will focus on properly implementing the rules of air conditioners in trucks and creating new opportunities.
The company said that better use of vehicles is expected in the commercial vehicle business and the economic condition will also remain good.
The company says that despite the difficulties in the world, they expect continuous growth.
This year, the company will focus on smoothly implementing the new rules for air conditioners in trucks and increasing the price of its products.
Tata Motors will improve the mobility of the future with new models, smart digital technology and more options. The company plans to increase its market share in every sector and regain strength in small commercial vehicles (SCV).
