The Instagram Plus plan in India is priced at ₹299 per month. This is an optional plan, meaning you can choose to subscribe to it if you wish. The plan offers users several additional features. Here, we provide details about the plan’s price and the benefits it offers.
Just days after announcing a new subscription tier for its popular apps—Instagram, Facebook, and WhatsApp—Meta has launched a paid subscription plan called ‘Instagram Plus’ for Instagram. These new features serve as an optional upgrade for users seeking greater control, enhanced insights, and exclusive features. In India, the Instagram Plus plan is priced at ₹299 per month and offers three main categories of benefits: connecting more closely with close contacts, accessing previews and insights, and customizing the Instagram experience to personal preferences. If you prefer not to pay, you can continue using the app for free as usual; however, if you desire more control, you might want to try this plan.
Simply put, Meta is offering paying users tools and customization options that are unavailable to standard users. Let’s take a detailed look at what the subscription plan includes…
Greater Control Over Stories
Many of the key features of Instagram Plus focus on ‘Stories.’ Subscribers will be able to see how many people have re-watched their stories, create unlimited audience lists for stories (beyond the standard ‘Close Friends’ feature), and even preview stories discreetly without appearing on the viewer list.
The plan also allows users to extend the duration of their stories beyond the standard 24-hour limit to 48 hours and spotlight one story each week for increased visibility.
Another feature allows users to search through their list of story viewers to see exactly who is viewing their content. Instagram Plus users can also post directly to their profile and Highlights without those posts appearing in their followers’ feeds.
In addition to story-related tools, Meta is introducing several aesthetic upgrades for paying subscribers. Instagram Plus users will receive animated “Super Heart” reactions—shimmering, animated hearts that scatter across the screen during conversations.
Subscribers will also get access to custom app icons and special fonts for their bios, curated by Instagram and creators. Another new feature is “Profile Pin,” which allows users to pin up to six posts, highlighting the content that matters most to them.
Why is Meta introducing Instagram Plus?
Meta is shifting its apps toward subscription-based services to boost revenue. Rather than replacing the free version of Instagram, Instagram Plus is being introduced as an optional upgrade for users who desire extra features, in-depth insights, and more ways to customize their experience. Meta has also stated plans to add new features to Instagram Plus in the coming months, suggesting that the subscription plan could become increasingly feature-rich over time. For now, Instagram users in India can purchase the new plan directly through the Instagram app, try out the extra features, and decide if the monthly cost of ₹299 is worth it.
Steps to subscribe (via Android/iOS app):
- Open the Instagram app (ensure it is updated to the latest version).
- Tap on your profile icon at the bottom right.
- Tap on the three lines (☰ menu) at the top left.
- Go to “Settings and activity” or “Settings and privacy.”
- Look for the “Instagram Plus” option (it may appear in the Settings section or under suggested features).
- Tap on “Instagram Plus” → view features and pricing.
- Tap on “Subscribe” or “Try now” / “Introductory offer.”
- Select a payment method (Google Play / Apple App Store) and confirm the subscription. (Note: The feature is currently undergoing a gradual rollout; if you do not see the option immediately, please wait a few days or update the app again. The subscription auto-renews, but you can cancel it at any time. Also, ensure you subscribe only through the official Instagram app; avoid third-party APKs or fake apps to prevent account bans or security risks.)
